Invitations for a talk by Stefan Sagmeister in Chattanooga TN in November 2000. Stefan's talk "Can graphic design touch a heart?" inspired a design based on heart medication.
First a "prescription pad" was mailed to creative professionals detailing information about the event.
A week later, a prescription bottle, complete with a label and a single pill capsule inside was mailed.
Recipients found a 14inch long invitation printed on tracing paper inside the capsule upon opening.
Stefan said "Thank you Paul, this is the best invitation to any of my talks I have ever seen."
To thank Stefan for his thoughts, his time and his graciousness, we compiled a batch of kind comments about the talk from all those who attended and sent an oversize prescription bottle of pill-notes, with the advice for Stefan to open one of them whenever he was feeling down. Two if he felt really bad. And not to be used if he was going to operate heavy machinery.
Creative Direction: Stefan Sagmeister; Design & Writing: Paul Rustand; Letterpress Printing: Paul Rustand. November, 2000
